AdAlchemyAI - An AI worker automating digital marketing for small businesses

AdAlchemyAI is an AI Worker that automates digital marketing for small businesses. Simply put, we help small businesses get good leads from Google Ads for a cost effective price using AI Agents.

How does it work?

Let's break this down into a series of steps. When you run a business, you don't just want to increase the number of leads you get, you want to increase the number of qualified leads that pass through your funnel.

What does this mean....

A lead becomes a qualified lead when they exhibit attributes necessary that indicate a stronger likelihood for that user to convert into a paying customer. I will use a coding bootcamp as an example. Assume you run a coding bootcamp, you would regard someone as a qualified lead if; 1. They have the ability to pay for your course 2. They exhibit strong intent to change careers/start a new career in Software Engineering.

These two attributes dictate who you would want to advertise to. You will likely be looking at career changers who are either working, running a business or have worked and accumulated some form of savings to enable them to have the ability to pay. If you are looking at their behavior on Google they must be using search terms that indicate a strong intention to learn/learn about software engineering. The content they search for can be used as a proxy to indicate this intent.

When you look at all the qualified leads you could acquire, you will find patterns of characteristics you can cluster these users into. You can refer to this as their personas. An example could be; People who work as QA and Support Engineers looking to change careers to Software Engineering. These personas share a set of similar pain points and characteristics. They are all technical, sit very close to Software Engineering and looking for 'last mile' up-skilling.

Ok, what does this all mean? This context is built into AdAlchemyAI. It breaks down the process of creating good Google Ads through multiple AI Agents focusing on specific tasks;

Market Researcher

These two AI Agents understand what your business does, who your target audience is and carries out research to generate keywords based on different paths your leads could take that show intent to interact with your business. You can intervene manually using a Discord bot to train your AI worker about your business and the paths it should research for keywords.

1. AdAlchemyAI starts off by triggering the Market Researcher AI Agents. The first agent, scrapes data about your business. It uses this to understand; what you do, who your target audience is, splitting these audiences into personas. AI works best when coupled with human intervention. You can intervene in this step by reviewing and updating the output generated by your employee to ensure it has a better understanding of your business, target audience and user personas. This agent also creates the ad text.

2. The Market Researcher passes this data down to another AI Agent. This Agent uses a web automation tool to browse the internet through the lens of the user persona. This AI Agent defines multiple paths, you can think of these as a collection of actions that a user could take on Google that can be seen as proxy of showing intent to interact with your product or service. Using the coding bootcamp example again, a few paths a user could take showing the intent to potentially join a bootcamp are; reading about coding bootcamp reviews, searching for success stories from bootcamps and reading learning material about industry wide frontend and backend frameworks and tools. This Agent browses the internet multiple times for each path defined. Each time, the Agent uses a slightly different query, collecting the keywords associated with higher quality content

Decision Maker

This AI Agent filters off keywords to focus on high value keywords. You can intervene using your Discord bot to train your AI Worker to better understand the keywords and ad text that more closely resonate with your brand.

1. The market researcher passes keywords and ad text generated by the prior agents. The role of this agent is to filter out keywords and ad text based on search volume and the cost of each keyword. This Agent uses the Google Ads keyword planner and idea generator services to; filter out low value keywords and generate other keywords that could generate strong leads for the user. At this point you can intervene using the Discord bot to train your AI worker by; i.) selecting keywords and editing ad text to ensure the ads best reflect your brand image. The ads will not be creating until you carry out this step. The ad text you finalize and keywords you select will be used as context to train the Market Researcher to generate more relevant keywords and ad text in future runs

Digital Marketer

This AI Agent generates the ads. You will need to intervene manually using your Discord bot to set your daily budget and trigger the ad(s) to be created

1. This agent generates the ad after manual approval. Before the ad is generated, you will be required to; set a daily budget and manually trigger the ad to be created using your Discord bot. Once triggered, this AI Agent, creates a set of ads (default is 2, but you can change this) based on the keywords and ad text you finalized. You can manually stop these ads at any point using your Discord bot

Analytics Agent

This AI Agent monitors your ads giving your performance updates and suggested ad changes. You can intervene using your Discord bot to monitor your ads and approve/edit ad changes

1. After the ad starts running, the analytics agent interacts with Google Analytics to monitor the performance of your ads. At this point you can interact with your Discord Bot to; i.) understand how your ads are performing based on the metrics most important to you (you can choose the metrics to track), ii.) suggest changes to make to your ad based on the metrics you selected. Each time you indicate that ad performed well, this will be used to train your AI Worker on ads that have generated the best outcomes for your business to ensure future ads are generated based on this context

How do I start?

You can hire an AdAlchemyAI worker by joining our waiting list. Once you join the list, we will schedule a time to chat further to understand your needs and help onboard your new AI digital marketer.